Google sent invitations on Monday to try out a new feature, called "Google Nose."
"Google Search is incredibly powerful... But we'd realized that there's an important part of the search experience we'd overlooked," said Google Nose product manager, Jon Wooley.
Google Nose Beta touts that "Smelling is believing," claiming an "aromabase" of over 15 million "scentibytes."
The service seeks to "go beyond type, talk, and touch for a new notation of sensation," due to "expertly curated Knowledge Panels (that) pair images, descriptions, and aromas."