Amazon has been one of the leader in giving book recommendations now Apple wants to tap into the Amazon store market and lead them to their iBooks store by acquiring the "Pandora for Books."
Apple confirmed that they are buying BookLamp for about $15 million, though they have not released specific information about it. BookLamp is based in Boise, Idaho and develops big data-style book analytics services. Their platform let users to search for suggested books to read based on the natural language analysis of other titles that will improve the quality of Apple's iBooks app that just offers top titles, author spotlights, and categories without recommending related titles. Apple with BookLamp will give value by giving users trusted recommendations to the readers.